Why advertise with Transport411?

Transport411.com is an indispensable tool for Canadian companies, shippers, brokers and carriers alike, looking for road transportation suppliers.

Transport411.com is also an excellent competitive intelligence tool for road carriers, as well as a real gold mine for service providers related to the transportation industry, allowing them to find and precisely target prospects, shippers and brokers as well as carriers.

Advertising on the Transport411 Web Site

Advertising on Transport411 offers the following advantages:

• A high quality, targeted audiences.
• Flexible management of your advertising campaigns.
• Very competitive pricing.
• Cost per thousand (CPM) billing.
• Tracking of your advertising statistics via our extranet.

The combination of our low rates and our highly targeted audiences allows us to offer you a very attractive advertising proposition. Indeed, all users of Transport411 are qualified according to industry classification, allowing advertising to a precise and highly receptive audience. Your advertising campaigns will help you stand out before an audience that is more open to your marketing message, resulting in a greater likelihood of increasing sales for each dollar invested in advertising on Transport411.

To print a Transport411 purchase order, click here.

Advertising is offered in blocs of one thousand ad views. Each time a page containing your banner is viewed, it decreases by one your paid-for ad views. You may also view at any time on our extranet your advertising statistics, namely the number of printed and clicked ad views, as well as the number remaining ad views.

Advertising in AccessTransport411 (newsletter)

Our Monthly newsletter is sent to over 8500 subscribed shippers from Quebec and Ontario. It also represents an great opportunity to gain outstanding exposure at a very low price.

To print an AccessTransport411 purchase order, click here.

Technical Details and Rich Media

• Animated GIF: max. of 5 transitions and min. of 1 second per transition.
• One active URL per static or animated advertisement.
• DHTML and Flash supported and hosted locally.
• All rich media must be backward compatible with browsers lacking required plug-ins.
• Rich media must be submitted five (5) days in advance for testing.
• All advertisements must include a text alternative (max. of 50 characters).

Complementary Services

• Design of static banners: 125 CAD/banner*
• Design of animated banners: 165 CAD/banner*

(* Materials supplied by the client. For our rates regarding the production of texts, images or logos, please call us.)

Contact Us

To find out more about these or any other advertising opportunities on Transport411, please call us. We strive to offer you the best service and help you get your message across!

Transport411
Customer Service
(450) 419-4417
advertise@transport411.com

Why Advertise on the Internet?

Various studies conducted by the CEFRIO and the Bureau canadien de la publicité Internet have demonstrated the relevance and efficiency of online advertising. The follows are just some of the reasons you could use to justify online advertising:

• Increase brand awareness
• Generate product of service trial
• Increase brand usage
• Up-sell customer to premium product or services
• Encourage customer to buy more per purchase occasion
• Improve customer’s attitudes/image of the brand
• Cross sell other brands from the same company
• Co-market with non-company brands
• Increase repeat purchase
• Encourage brand loyalty/increase customer’s involvement with brand
• Provide in-depth information about the brand and/or do product demonstration
• Develop database of customers and prospects/collect sales leads
• Provide/improve customer service
• Reduce obsolete/excess inventory via promotions
• Reduce marketing costs
• Test different copy concepts
• Test different pricing models
• Test different promotions
• Test different product/service offerings
• Field survey research
• Generate online revenues
• Reach target audience missed by other media
• Optimize media efficiency
• Track consumer interests and trends
• Retain most valuable customers
• Drive traffic to marketer’s Web site
• Drive traffic to retail location
• Recruit employees

(Source : Interactive Advertising Bureau)